Redox
INTRODUCTION
Redox's healthcare data exchange platform enables engineers to build applications that integrate and exchange patient data across different healthcare systems. The existing manual setup process had become a significant bottleneck, requiring every customer to work directly with Redox's sales and support staff to get onboarded, connect to healthcare organizations, and exchange data. I led a team of two designers, three PM's, and several engineers to create Redox's first self-service SaaS platform.
THE VISION
Enable any engineer to sign up without needing to interact with sales or support staff.
We organized healthcare data into logical "Actions" that aligned with how engineers think about their use cases. Each Action contained relevant data fields. This approach dramatically reduced complexity while giving developers precise control over their data exchanges.
GETTING CONNECTED
Straightforward testing with real-time feedback on every connection
We built in testing tools to help engineers verify their integrations without leaving the platform. Each Action includes inline documentation, the ability to send test messages, and real-time status indicators showing whether test messages were successfully received.
CREATING A COMMUNITY
A community marketplace that turns weeks of coordination into instant discovery
We created a marketplace that allowed developers to discover healthcare organizations already connected to Redox. The new system replaced a weeks-long process of manual coordination and sales involvement with self-service discovery. Developers could now see which organizations were available, which Actions they supported, and initiate connections directly within the platform.
FINDING A PARTNER
Clear requirements upfront eliminate surprises in the connection process.
We displayed each organization's data exchange requirements upfront, allowing developers to prepare necessary documentation before connecting. This eliminated the need to coordinate with healthcare organization legal departments to discover requirements.
PROCESSING PAPERWORK
Agreements and payments in one session, not scattered across days of emails
We brought the entire agreement and payment process into the platform. Developers could review and sign agreements, provide company information, and set up billing in a single flow. This replaced a process that previously required days of back-and-forth emails with healthcare organization legal departments and Redox sales teams.
MONITOR AND MEASURE
Live monitoring and troubleshooting for every data exchange.
We created dashboards for developers to monitor their data exchanges in real time. Each connection displays activity metrics, success rates, and error logs, providing visibility into connection health and enabling quick troubleshooting. This monitoring capability was entirely new to the platform, giving developers tools to maintain and optimize their integrations independently.
OUTCOME
Business unblocked
We transformed Redox's customer onboarding experience, reducing setup time from weeks to hours. The new self-service SaaS platform enabled them to onboard engineering teams of any size, from startups to enterprise clients, while freeing sales and support staff to focus on high-priority customers.
Beyond the technical solution, we helped Redox establish a cohesive product development process for their organization, providing them with frameworks and practices to continue building effectively long after our engagement ended.