- User research

- User journey mapping

- Product roadmap

- Designed new product features

The Pharma Reporting Application (PRA) is a critical tool that enables pharmaceutical partners to qualify patients for clinical trials and validate research findings. However, the existing system had become a bottleneck, with inconsistent functionality and interface issues forcing the Data Operations team to spend more time troubleshooting than executing.

Given the directive to "get PRA out of the way," I led a comprehensive discovery and design initiative to reimagine the application from the ground up. We mapped out ideal user journeys for both external and internal users, established a prioritized roadmap for features, and designed and implemented new features. We were able to transform PRA into a proactive system that increases throughput, reduces errors, and creates an intuitive user experience for pharmaceutical research operations.